POMPdeLUX was founded in 2006 when Marianne Hoffmann Dyrbøl and her then partner were missing a place to buy quality children's clothes at reasonable prices. Through several years of working with fashion and design, a passion for children's clothing and based on their own and the consumer's needs, the idea for a completely new concept was ready. Design and production of children’s clothing – and to keep the prices down, it should not be sold in traditional stores but on Home Shopping events and in their own webshop.

Since 2006, POMPdeLUX’ stylish and Scandinavian-inspired clothes have been sold via Home Shopping consultants in Denmark. Subsequently, the Home Shopping market has been expanded to Norway, Sweden, Finland, the Netherlands, Germany, Austria and Switzerland – and the webshop delivers all over the world.


In addition to proper production conditions and a high level of quality, it is also an important part of POMPdeLUX to deliver a unique style that emphasizes the children's personality. That's why we design everything from buttons to fabric and print. We provide a cut and a style that lets children be children, while at the same time being nicely dressed - also in everyday life.

One of the cornerstones is a unique Mix & Match concept, which makes it possible to mix and match styles across both present, past and future collections.

Marianne Hoffmann Dyrbøl